Transform Inspiration into Action,
and Discovery into Transaction

Utilizing state-of-the-art image recognition technology, Slyce integrates with the world's leading retail brands to provide their shoppers with the ability to find the things that inspire them simply by snapping a photo with their smartphone or scanning an image on their desktop.

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PE Hub

April 23, 2014

Slyce has entered into an agreement with Oculus Ventures Corp (TSX-V: OVX) that will allow Slyce to be listed on TSX Venture Exchange. Slyce, which last month raised close to $10.8 million in a Series A financing round, will obtain the listing by purchasing all of the issued and outstanding shares of Oculus, and renaming it. The undisclosed transaction remains subject to regulatory and shareholder approvals. Founded in 2012, Sylce is a visual product search platform targeting the retail sector. The company has its primary offices in Calgary and Toronto.

Wall Street Journal

April 22, 2014

Slyce Inc. ( ("Slyce") a private visual search technology company and Oculus Ventures Corporation ("Oculus") (TSX VENTURE:OVX.H) (a TSX Venture Exchange listed Capital Pool Company and reporting issuer in British Columbia, Alberta and Ontario) are pleased to announce that they have entered into a definitive amalgamation agreement (the "Amalgamation Agreement") dated April 21, 2014. The transaction is to be effected by way of a three cornered amalgamation (the "Amalgamation") with Slyce and a wholly-owned subsidiary of Oculus, 1813472 Alberta Ltd., amalgamating to form one company which will be a wholly-owned subsidiary of Oculus and which will continue to operate the business of Slyce as currently conducted.

Tech Vibes

April 22, 2014

Visual product search platform Slyce announced today that is will be going public. Slyce has entered into a definitive amalgamation agreement with Oculus Ventures Corporation which will enable Slyce to be listed on the TSX-V. The agreement is subject to the approval of the TSX Venture Exchange and regulatory authorities.

The Guardian

April 21, 2014

When Cara Delevingne told Vogue that one of her favourite apps was the newly released Asap54 – which uses visual-recognition technology to identify clothes – it was a PR shot in the arm for the new player in an area where competition to become the definitive technology is rife. Snap Fashion in the UK, Style-Eyes from Ireland and Slyce in Canada are just a few of the companies that are using elaborate software to allow shoppers to take a picture of clothing on their smartphone and then be linked to a retailer where they can buy that piece or something similar.

Essential Retail

April 8, 2014

Entrepreneurs, innovative companies and technology starts-ups have until the end of this week to apply for a new US retail programme which aims to bring innovation and new thinking to the fashion sector. Companies with solutions covering fashion retail technology, including systems for data standardisation, optimisation and visualisation, customer engagement, security, geo-location, RFID, iBeacon, micro-manufacturing, wearables and 3D printing, are invited to apply to the newly formed course, run by The New York Fashion Tech (NYFT) Lab.

Tech Cocktail

April 7, 2014

It’s weird to think about now, but just a few years ago, the technology behind things like Google Glass still seemed unlikely to most of us — heck, even the functions of which our smartphones are now capable would’ve been deemed flukes in the universe’s timeline: products of luck rather than human-backed technological advancement. Nowadays, however, we use our smartphones to do things like take pictures of what we want to buy and match those with products online. Or, maybe, you don’t do this…because, well, when it comes down to fundamentals: image recognition shopping hasn’t improved since the idea was first introduced by Amazon. Slyce hopes to change that through its advanced visual recognition technology, and it’s got the funding to do it.

The Chronicle Herald

April 4, 2014

Slyce, which operations manager Wendy Muise calls an enterprise solutions company, hasn’t yet got an office, but it is advertising up to 60 job openings, with plans to begin interviewing applicants next week. “I’m from here, so I think I have a good understanding of the people of the area,” Muise said in a telephone interview Thursday afternoon. “I wholeheartedly believe we can find the right people here.”

Yonge Street Media

April 2, 2014

Calgary tech startup Slyce has had a busy couple of months. It started in December, when they acquired, a young Toronto company that developed coding to enable people to search for products visually. In February, it acquired a piece of tech from York University Ph.D. student Ehsan Fazi-Ersi that aggregates similar images. The tech was developed in conjunction with MaRS Innovation and Innovation York. The researchers also beneifted from a phase 1 Ontario Centres of Excellence grant. Slyce then hired Fazi-Ersi to head up its research and development department.

Cape Breton Post

March 31, 2014

“It’s incredibly good news for our students who are at the college now and potentially some who have already graduated, and those who are yet to come,” said Turner, the academic chair for the schools of applied arts and new media, business and access at the Nova Scotia Community College Marconi campus in Sydney. Toronto-based tech startup firm Slyce, which also has an office in Calgary, is scouting out locations for an office in either Sydney or New Waterford.

The Chronicle Herald

March 28, 2014

A Toronto-based tech startup is opening a Cape Breton office and looking to hire about 60 people in the Sydney area. “Our goal is to have people working as soon as possible,” Wendy Muise, operations manager for Slyce, said in an interview this week. “I would say we’re probably going to start looking for people next week and start the training process.” They will be hiring mainly tech workers and about 10 support staff, Muise said, with an approximate starting salary in the $30,000 range with benefits.

March 27, 2014

According to the latest figures, there are more than 1 billion people accessing the web with a smartphone or mobile device, and of course retailers can hope to catch the attention of shoppers, by making it much easier to purchase things. A Toronto start-up may have an edge with technology that allows smartphone users to snap a picture of an item while inside the store , and bill them automatically for the purchase before they leave. The concept is very much like the App Shazam, that recognizes music and directs to sites for downloading.

Strategy Online

March 24, 2014

Just when retailers were beginning to accept and combat showrooming, the phenomenon gets a plot twist. Think of the world as one massive showroom, where people can photograph any item that strikes their fancy (a handbag on a stranger’s arm, a baby stroller in the mall or perhaps patio furniture in a friend’s backyard) and then find a near-exact matching product to purchase on the spot. Read more:

The Globe and Mail

March 18, 2014

Fashionistas envious of clothing, shoes and accessories worn by strangers or seen on websites can turn to new apps for hassle-free shopping to find, and buy or rent, similar items. Like the music app Shazam, which identifies songs based on sound clips, new fashion apps use photos and image recognition technology to find similar clothing.

El Mundo

March 18, 2014

Toronto reproduce la tienda física del futuro La mayor cita de Canadá. Canadá tiene el ojo puesto en el mundo digital y la mayor concentración de referentes y casos de éxito se acaba de celebrar en Toronto. La feria (que también incluye una agenda completa de conferencias) Dx3 es el mayor evento que celebra el país de América del Norte dedicado a lo digital. Durante el 5 y el 6 de marzo, agencias, marcas, editoriales y minoristas se reunieron para hacer networking y , por qué no, aprender algo nuevo.

The Globe and Mail

March 17, 2014

Picture this: You see a shirt someplace – on a friend, on a shelf, in a store. You take out your phone, open an app belonging to a major retailer, and grab a photo of it. Instantly, the app recognizes the shirt, and directs you to a page where you can buy one of your own – and the retailer quietly takes note that you’re interested.


March 17, 2014

Fashionistas envious of clothing, shoes and accessories worn by strangers or seen on websites can turn to new apps for hassle-free shopping to find, and buy or rent, similar items. Like the music app Shazam, which identifies songs based on sound clips, new fashion apps use photos and image recognition technology to find similar clothing. "People see items they like on the street but can't really go up to the person wearing them and ask where they got them," said Daniela Cecilio, the chief executive of London-based startup Asap54.


March 14, 2014

Visual product search platform Slyce, today announced the close of their latest funding round with over $10.75M raised, increasing their total funding to just over $14.5M.

Beta Kit

March 9, 2014

At DX3 2014 this week, our Joseph Czikk spoke with Calgary’s Slyce, the product visual recognition startup for retailers. The company made headlines this past week by raising a huge $11 million venture capital round. In this video Joseph asked Slyce’s Adam Jarczyn, asking the CPO what they’ll do with their $11 million. The answer was Vegas. Check out the video here.

Strategy Eye

March 8, 2014

The ubiquity of the smartphone has created no end of opportunities for retailers to boost sales. From mobile-optimised websites to paying with your device, companies are creating services to encourage consumers to spend more. And it’s working. Slyce is attempting to take this further, enabling consumers to identify products anywhere, be it on ads both offline and online, or even in shop windows with their smartphone and ultimately buy that product, closing the loop between ads and commerce. Here, the startup's chief digital officer, Mark Elfenbein, outlines the Slyce’s roadmap and explains why it shouldn’t be dubbed another augmented reality gimmick.

Fox Small Business Center

March 7, 2014

Image recognition technology startup Slyce just raised $10.75 million in funding, bringing total funding to over $15 million. Chief Digital Officer Mark Elfenbein says the Toronto-based company’s technology will be used to help consumers purchase items after taking a snapshot. “You can take a picture of any item and identify what that item is and instantly purchase it through one of our retail partners,” says Elfenbein. Elfenbein says the technology will be rolled out for mainstream audiences later this year.

South China Morning Post

March 6, 2014

Take a photo on your smartphone of a fabulous pair of jeans in Milan and have near-identical options brought up on your screen almost immediately. Flick through the pages of a digital magazine on your iPad, touch an item on the screen, and have it bought, paid for and shipped right away. Read about a striking window display at a store in Barcelona, and order a handbag from it through your mobile phone in Shanghai.

Venture Beat

March 5, 2014

Digitally inclined fashionistas frequently walk around the mall, wishing their phone could let them combine their beloved pastimes of taking pictures and buying clothes. Enter Slyce and its newly minted first institutional funding round. The Toronto-based company developed some pretty nifty real-time technology for fashion shoppers and scored $10.75 million in the process.

Tech Crunch

March 4, 2014

Toronto-based startup Slyce has raised a new round of $10.75 million in funding, led by Beacon Securities, and including PI Financial, Salman Partners, Harrington Global and more. The company builds image recognition tech, and wants to be the Amazon Flow for every other retailer on the planet, enabling point and shoot shopping with smartphone cameras.


March 4, 2014

While out and about, you notice a pair of shoes that you like. Maybe they're on a shelf in a store; maybe they're by your coworker's desk on the floor. You pull out your phone, take a picture, and an app helps you track down those shoes or another similar pair. The idea sounds simple enough. The execution of that idea is not, though, and the approaches to tackling the problem have been varied.

Financial Post

February 4, 2014

Calgary Startup Slyce acquires York University technology to help its app see better. You could think of Slyce's latest acquisition as a pair of glasses - albeit, in software form. The Calgary-based visual search company, which is developing a mobile app that can identify consumer products using a smartphone's camera, announced on Tuesday that it had acquired computer vision technology developed at York University to help augment and improve the accuracy of its existing tech.

Slyce fashion
when you see it.

The Slyce Mobile App integration features our sophisticated image recognition technology and processes.

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Slyce appliances, tools, and more.

Slyce the things that inspire you. Anywhere. Try it Now.

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Visual Product Search for the Desktop.

Makes images on the web clickable for search across your product catalog. That means more sales for you!

Click an to discover a curated shopping experience like no other.

#love this cute blue dress!
Maria Ignacia Ovalle
What a great outfit #whitepants
Kelly Larson
My Style
Love Unscripted #purse
Vicky Hall
My Style Pinboard

Solutions for Retailers & Brands

By integrating our Visual Search technology within their own mobile applications & e-commerce environments, retailers & brands can allow their customers to transform a moment-of-inspiration into an incredibly convenient transaction.

Solutions for Publishers

Slyce can integrate into any social sharing app or online publishing platform, allowing content creators to transform the images they produce into purchasable links—automatically.


Connect with Slyce

Slyce is always looking for new partnership opportunities. If you think your business and Slyce's technology would be a great match then please get in touch!

Join the TeamThe Slyce Team

  • Cameron Chell
    Managing Director & Co-Founder
  • Mark Elfenbein
    President & Chief Digital Officer
  • Adam Jarczyn
    Chief Product Officer
  • Erika Racicot
    COO & Co-Founder
  • Dave Williams
    VP Sales
  • Joel Smith
    Head of Business Development
  • Vick Mehrotra
    VP Product
  • Steve Seguin
    Chief Technology Officer

Contact the Slyce Team

Jobs at Slyce

We're always looking for talented people to join our team. If you think you'd be a good fit, and have what it takes, send your resume and a cover letter to

Database Engineer
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iOS Developer
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Systems Engineer
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Data Specialists
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