Toys”R”Us Great Big Holiday Book adds ability to scan to wishlist

Nothing gets us (and our kids) as fired up for the coming holidays as when the Toys”R”Us Great Big Book arrives in the mailbox!

This 150-page mega guide to all of the best toys is a longtime tradition, and this year it’s got a special new capability: you can now scan any page in the book with your phone and add the item to your holiday wishlist! Or, if you want to skip the list-building formality, you can of course head right to checkout on


This feature takes advantage of a service that Slyce calls 2D scanning. Supported natively in iOS and Android apps, as well as via mobile web, 2D scanning gives the ability to immediately recognize any known 2-dimensional reference image, and link it directly to a product page, list of products, or some other experience. Slyce retailers utilize this functionality to activate scanning from catalogs, free standing inserts, billboards, coupons, and even commercials!

One exciting aspect of the Toys”R”Us Big Book is that many of the images in the catalog are montages or scenes featuring dozens of products. Our 3D product recognition isn’t always ideal for such scenarios, as it’s critical that we link to all of the products, and get them 100% right, and in such layered scenes with overlapping images that isn’t a trivial challenge. By mapping the reference images directly to the all the items in that scene, we can ensure a killer experience and 100% accuracy.

Thanks to Toys”R”Us — one of Slyce’s first customers — for continuing to push the envelope for image recognition and visual search, and for bringing our kids their first sprinkle of holiday magic and cheer!