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Neiman Marcus wanted to increase app usage and conversions. To do so, it was essential to remove search hurdles by providing customers with an easier way to search within the app.
Snap. Find. Shop mobile app enables shoppers to photograph real-world items, find similar products in the Neiman Marcus catalog, and buy them with one tap. Slyce 3D Snap-To-Buy functionality has launched a next-generation real-world shopping experience for Neiman Marcus customers.
With visual search, search results were 95% accurate, as stated by Wanda Gierhard, Neiman Marcus CMO. It also managed to increase app usage and customer satisfaction, and gained wide coverage many media outlets.