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A Unique Fashion Show
Slyce was tasked with creating a customized visual search app for Tommy Hilfiger’s Tommyland fashion show in Venice Beach February 8, 2017.
Working closely with the Tommy Hilfiger marketing team, Slyce created the first-ever Runway Recognition app to enable users to purchase the looks they loved as soon as they saw them live on the runway or in a pop-up shop.
We built Tommyland app, supported on both iOS and Android, and integrated with Slyce Visual Search, allowing event signage and billboard scanning, and 3D scanning (looks on the runway).
What We Built
Besides the aforementioned qualities, another relevant feature was the “List Building” functionality, that lets users snap and save the looks they love.
Whole look recognition technology (identification of all items worn in models “looks”) was employed and it performed excellently in varied lighting conditions and from a variety of angles and distances. The app created a direct pathway to Tommy Hilfiger’s eCommerce platform when a customer selected a saved look, which enabled seamless transitions to point of purchase.
The app went live several days prior to the event and looked amazing. Event attendees and others around the USA loaded the app, followed a quick tutorial and were able to snap the runway, pop up shops and billboards.
Event attendees had over 200 points of activation between the models, outfits, items and signage around Tommyland. The image recognition provided better than 93% accuracy on results for 3D and 100% accuracy for 2D and Video.